Vasudevan M*
In the rapidly evolving landscape of technological innovation, integrating nanotechnology into New Product Development (NPD) processes is a key driver of transformative change. This paper delves into recent advances in NPD, specifically focusing on the intricacies of process support for the seamless integration of nanotechnology. Understanding these advancements is crucial for navigating the era of rapid technological progress, as they shape the trajectory of impactful innovation. The study conducts a comprehensive examination, shedding light on the pivotal role of process support mechanisms in leveraging the benefits of nano technological advancements within the NPD framework. It highlights critical stages influenced by nanotechnology, evaluates supporting tools and methodologies and analyzes collaborative frameworks fostering interdisciplinary cooperation. Drawing on case studies and recent developments, the examination provides practical insights into successful instances where NPD processes have effectively integrated nanotechnology. By offering actionable guidance for practitioners, researchers and decision-makers, the paper contributes to the theoretical understanding of this integration and enriches the discourse on NPD. The paper aims to present a detailed analysis of recent advances, with a specific focus on the strategies and mechanisms supporting the seamless integration of nanotechnology into the product development process. It seeks to enhance theoretical knowledge and practical implementation, driving innovation at the intersection of nanotechnology and NPD.
