Department of Bussiness Administration, Indian Institute of Technology Kharagpur West Bengal, India
Research Article
Use of Protective Behavioral Strategies Conveys Greater Protection against Alcohol-Related Problems for Members of Greek life: A test of Moderated Mediation
Author(s): Akshay Shriram Survey* and Pralhad K. Mudalkar
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brand image of the company, build more and more prospective customers and increase the sale of goods and services by adopting various digital marketing techniques which are available in today era... View More»
DOI:
10.4172/ijirset.3.4.10
