Research Article - (2022) Volume 3, Issue 4
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brand image of the company, build more and more prospective customers and increase the sale of goods and services by adopting various digital marketing techniques which are available in today era.
Digital marketing • Consumer behavior • Digital India • Internet • Online purchasing • Online advertising