Elisa Filiputti
Italy
Review Article
Health Promotion Campaigns and Mass Media: Looking for Evidence
Author(s): Rosanna Quattrin, Elisa Filiputti and Silvio BrusaferroRosanna Quattrin, Elisa Filiputti and Silvio Brusaferro
Background: Public health programs may benefit from use of mass media to promote positive health behaviours, but there is not clear evidence about their impact. This study consisted in a literature review that explores the relationship, in terms of methodology and effectiveness, of the interventions for health promotion carried out by the use of mass media in the last fifteen years. Methods: PubMed, CINAHL, COCHRANE CCTR, EPPI-CENTRE TRoPHI, TRIP Database, SCOPUS and WEB OF SCIENCE were searched for studies, published between 2000 and 2014, focusing on health promoting campaigns using not interpersonal channels of communication (mass media, such as television, radio, newspapers, billboards, posters, leaflets). Abstracts of them were examined respect media tools, health topics, target age groups, programmes duration, outcomes (Knowledge, Attitude, Practice - KAP) Results: Among 10571 p.. View More»
