Perception is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous system, which in turn result from physical or chemical stimulation of the sensory system. In psychology and the cognitive sciences, perception is the process of getting, interpreting, selecting, and organizing sensory information. It includes the collection of data from sense organs through to the interpretation made by the brain. ... Perception is a lot more than just "information coming in". the act or faculty of perceiving, or apprehending by means of the senses or of the mind; cognition; understanding. immediate or intuitive recognition or appreciation, as of moral, psychological, or aesthetic qualities; insight; intuition; discernment: an artist of rare perception. Perceptions do matter. The way we appear to others can affect how they in turn react to us, and the degree of confidence or comfort they have in dealing with us. Customers and callers can pick up on your attitudes towards them.