International Journal of Innovative Research in Science, Engineering and Technology

Corporate Communication

Corporate communication is the practice of developing, cultivating and maintaining a corporate identity or brand image. A solid corporate communications team provides initiatives to mold company image, communicate with internal and external audiences, and sustain a long-term positive reputation. Corporate communication is a representative of an organisation and is responsible for retaining the reputation and image of the organisation. Corporate communication fulfills the functions of planning, organising, leading and controlling.

Relevant Topics in General Science